the last giveaway for a blue Mizuno Judogi was very successful.
our goal with that giveaway was to get people to sign up before registration closed and it worked.
it's no suprise that we're always looking to increase membership and as such our next giveaway will be focused not just on early registration but also on brining new Judoka into class.
Over the Xmas break we tried multiple marketing stratagies, Instagram adds, reddit, nextdoor, email marketing lists from data analytics companies, Google ads, pretty much anything we could think of since we'd seen so much success in 2024 and wanted to ride that into a new record year for 2025.
the results: none of it did anything. we actually went down by 4 students registered between fall and winter. what did work was giving away stuff to our members and our members sharing their experiences online in reviews. so rathe…
Akiva was in blue, maybe it was his?